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The Page Authority (PA) is the most important score by Moz to analyze the link popularity of a website’s page and determine its importance within the world wide web. Every indexed website will receive Page Authority values for all of its pages on a scale between 0 and 100 based on the Moz authority algorithm.   

Google wants to show only trusted websites with relevant and high qualitative content on its first pages and sites with a higher Page Authority (PA) will be preferred here. Although it’s only one ranking factor among many others taken into consideration by Google, the Moz Authority can be the essential factor to reach a top ranking positions for a certain keywords.

If a website’s page with a high Page Authority (PA) links to another website using a do-follow backink, Google declares this link as a valuable asset and takes it more into consideration when calculating the rankings.

In most cases a homepage gets as the centerpiece of a website the most backlinks from other sites and therefore receives the highest Moz authority scores compared to other inner pages of a website. The higher the Moz authority of a page, the greater the proportion of authority which the original page will pass to your site.   

That’s why the hompage is often the most important page for Google and preferably shown in the search results when someone looks up your target keywords in the search engine.

Because of the high authority which many homepages have, it makes these pages more valuable for a link placement compared to other inner pages of the same website. As a result a do-follow backlink on a homepage which points to an external site passes usually the biggest amount of authority to your site.